Agree the focus together
Explore the question that matters now and what would make this conversation useful.
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SUSTAINLEAD™ · GLO:B
Respectful conversations. Coaching grounded in trust.
Questioning, reflection, experimentation and integration help leaders find their own answers and put them into practice.
A HUMAN PARTNERSHIP
The leader’s answers belong to the leader.
Respect the person’s emotions, needs and context. Listening and questions create space to examine familiar interpretations and make choices grounded in what matters.
Organizational pressure is not only a personal issue. Distinguish individual choices from conditions that need to change together.
THE QUALITY OF THE CONVERSATION
A conversation with room to think
Stay curious before judging
Listen for meaning and experience without rushing to conclusions.
Respect ownership of choices
Help the leader discover a meaningful choice rather than follow the coach’s answer.
ICF CODE OF ETHICS
Ethical standards that protect trust
GLO:B follows the ICF Code of Ethics. Six key commitments guide the coaching relationship.
ICF 1.1–1.2
Clear agreements and the right to end
Agree roles, responsibilities and fees; respect termination rights under the agreement.
ICF 2.1–2.3
Confidentiality and its limits
Agree sharing boundaries and exceptions involving legal duties or danger.
ICF 2.4–2.5
Responsible records and technology
Protect records and privacy, including when using AI or other technology.
ICF 3.1–3.3
Transparent conflict management
Discuss conflicting interests; consider adjustments, suspension or ending the relationship.
ICF 3.4–3.5 · 4.1
Fairness and professional boundaries
Address bias and power differences; maintain respectful, non-discriminatory boundaries.
ICF 4.2–4.3 · 5.1–5.2
Competence and honest representation
Represent qualifications and value accurately; explore other professional support when appropriate.
Summary of the Code effective April 1, 2025; not an official translation.
Read the official ICF Code of Ethics ↗LET’S DESIGN THE NEXT STEP
Let’s start with the change
your leaders need.
Discuss the leaders involved, recurring work challenges and the changes you want to explore.
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