Home / Meet Bitna Koo · ICF-Credentialed Coach

SUSTAINLEAD™ · GLO:B

Bitna Koo
Leadership that connects people.

ICF-credentialed coach · Founder of GLO:B

MEET THE COACH

Understanding people across contexts.
Supporting a way of leading that is your own.

Bitna Koo in conversation

Bitna Koo · 구빛나

ICF Associate Certified Coach (ACC)

INTERNATIONAL COACHING FEDERATION

ICF-Credentialed CoachAssociate Certified Coach · ACC

I am Bitna Koo, an ICF-credentialed coach and founder of GLO:B. As a hands-on team lead in global fashion export, I led a team of 17. I have also run businesses and lived in different countries.

Working alongside a team, making choices amid the uncertainty of business ownership, and revisiting familiar assumptions in new cultures all inform the perspective I bring to coaching.

In coaching, we make room for the reality of the work and the person experiencing it. What are you carrying? Which expectations and emotions shape your choices? What would a meaningful next step look like for you?

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EXPERIENCE & PERSPECTIVE

Experience offers another window
into the realities of leading.

01

Leading a team of 17

In global fashion export, I led 17 people as a hands-on team lead. Balancing my own delivery with the team’s work, relationships and differing expectations informs how I listen to leaders today.

02

The choices of business ownership

I have run businesses as the owner of Beyond the Blue Pool Villa and a co-founder of WKPB. Making decisions amid uncertainty and living with their consequences helps me make room for both responsibility and hesitation.

03

A perspective shaped across cultures

Living in different countries exposed me to varied values and ways of working, and invited me to revisit familiar assumptions. In coaching, I listen to each person’s context as they explore their own principles.

PROFESSIONAL FOUNDATIONS

Professional foundations.
Respect for your context.

Professional credential

International Coaching Federation · Associate Certified Coach (ACC)

Academic background

M.A. in International Communication · Macquarie University

Current work

Founder of GLO:B · SustainLead™ leadership coaching

HOW WE WORK TOGETHER

Commitments I bring to coaching

01

Respect the whole person

Leaders and team members have emotions, needs and individual potential. Coaching respects the leader’s agency in their own life and context.

02

Listen and explore together

We listen to your experience and what matters to you. Questions invite awareness of familiar responses and room to explore another perspective.

03

Connect choice with practice

Try an action you choose in real work, then reflect on the experience together. Consider the support you need and the conditions the organization can help address.

04

Protect the basis of trust

ICF ethical standards guide confidentiality and professional boundaries. Reporting arrangements with HR or a manager are agreed in advance, and private coaching dialogue is protected.

LET’S DESIGN THE NEXT STEP

Let’s start with the change
your leaders need.

Discuss the leaders involved, recurring work challenges and the changes you want to explore.

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